How a large EdTech company entered the US market x5 times faster

EdTech
Enterprise
Auto Funnels
Growth Hacking
Full cycle ads
Client
EdTech
USA
CEE
18,000+ employees

Our client is an enterprise-grade company that provides the whole stack of web-based services: search engine, taxi & delivery app, and online courses that are successfully sold in CEE. Recently, the corporation decided to scale up across new locations, particularly – the United States. Guys faced a number of challenges trying to research the market and test hypotheses, and Teamlex helped them streamline and optimize this process.

Project focus
Engagement boosting
6
Content creation
7
Campaign experimentation
10
Customer education
9
Automated funnels
10
Re-engagement campaigns
10
Analytics
9

Brief

After analysing all challenges and issues, Teamlex made the following plan of actions:

Solution

180

Multiple experiments on a monthly basis

Team of 18

Marketing experts, business analysts, marketing automation specialists

3600

Total weekly hours

43

Sprints delivered

When developing hypotheses, our main priority is quality rather than quantity. We thoroughly evaluate each hypothesis, prioritize economically viable solutions, and consider how these suggestions may impact the product. This development approach allows us to ensure that everything we implement will bring only positive changes.

Hanna S.
Project Manager at Teamlex

After hypothesis testing and deep customer research, we found key pain points and needs to address. Here are the steps we took to build an automated funnel for lead qualification:

Creatives made for the project

Milestones of the project

Result

Hypothesis testing felt like tripping in a deep forest – the further we went, the more we got lost. Teamlex helped us find the path to efficient and quick research, and provided unbeatable expertise to handle campaign management. I feel like I am always on top of what is happening within the account, and if I have any comments, they are addressed very fast. The only thing I regret about our collaboration is that I didn’t start it earlier!

Alex K.
Alex K.
Product Manager

30%

CPQL Decrease

20%

Sales department offload

>75%

Qualifying job applications

What’s next?

Teamlex is improving the efficiency of funnels and keeps boosting the traffic volume. However, it is impossible to polish all the funnels simultaneously – focusing on a single direction always brings better results. Hence, we are now choosing the best-performing funnel to boost its metrics. The most efficient approach will be applied to other funnels, as well.

Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger

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Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger