The case of Enface.ai: How we unleashed the growth potential of a sophisticated tech service

SaaS
ProductDev
Marketing Strategy
Growth Hacking
Client
Cybersecurity
Europe/USA
Dubai, United Arab Emirates
11-50 employees

Enface is a platform for computer vision, face recognition, and neural network solutions for developers. They asked us to develop a product strategy and boost sales volume, so we made a series of in-depth positioning improvements.

Project focus
UX research
10
Customer journey mapping
5
JTBD
9
Lean service design
6
Customer development
10
Creative services
6
Web & interface design
7

Brief

Low demand for Enface's facial recognition software. Needed new approach to showcase its value:

Solution

1600

Total weekly hours

Team of 8

Project manager, designer, media buyer, developer, and business development specialist

48

Sprints delivered

After interviewing 31 respondents, Teamlex revealed that developers and companies have no idea how Face Recognition could be helpful for their business. Facial recognition technology is considered to be too expensive and complicated. This insight became a starting point in our improvements: we illustrated the Enface’s website with use cases and showed how the software could be used in different industries.

Catherine Z.
R&D Specialists at Teamlex

Enface has developed a great face recognition technology, but the brand lacked awareness and trust. Here’s what we did to fix that:

Creatives made for the project

Milestones of the project

Result

What stood out about Teamlex is their fast response time and attention to detail. They take your feedback and act on it. Weekly calls helped us stay on top of the initiatives that were put forth, and the great thing was they guided us through each step of website improvement. Their expertise is invaluable, and we will surely continue our collaboration.

Tim E.
Tim E.
CEO & Co-Founder at Enface

X4

Monthly revenue growth

+2.5 min

Average website session

18%

Month-over-Month growth

What’s next?

Teamlex created a 1-year marketing plan for Enface. We developed branding (tone of voice, mission, values) and restructured the old website to improve user flow. On top of that, the target audience was segmented according to the ABCDX approach, which will boost the efficiency of Enface’s future marketing campaigns.

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Let's get the most out of your Marketing budget

Once you send us your request, we'll contact you promptly. Our battle-tested team of experts is super excited to tackle your problems and help you reach your goals faster.