How OG.art sold out a new NFT collection within 2 days in the midst of crypto winter

Crypto & Web 3.0
Early Stage
Social Ads
Growth Hacking
Client
Crypto
United States
Brooklyn, NY
5-10 employees

OG.art launchpad is a platform created by Snark Art company for digital artists to release dynamic NFT collections, one of which is called Life In Our Minds (LIOM). We collaborated with Random International and Danil Krivoruchko with support from Pace gallery. Our marketing efforts helped them sell 990 NFTs as quickly as two days after the release. What’s the secret? It’s all about community and how we addressed it.

Project focus
Research & discovery
9
Setup & Strategy (AQ&RE)
9
Creative
7
A/B testing
8
Email campaigns
5
Custom audiences
2
Conversion optimization
8

Brief

The client came to us with the following challenges

Solution

650

Total weekly hours

Team of 4

Project manager, designer, media buyer and team lead

15

Sprints delivered

We tried to test more hypotheses than usual to see what appeals best during the period of crypto winter. In periods like this, the community is less willing to spend money in vain – people are ready to invest in digital products with real value. This insight helped us choose the right direction for marketing.

Eugene P.
Growth manager at Teamlex

Initially, OG.art ran Twitter and Discord channels for promoting NFT collections, but they also wanted to test Facebook and Instagram. Here is what we did:

Creatives made for the project

Milestones of the project

Result

Working with Teamlex was a pleasure! They found us vetted crypto marketing experts and took responsibility for the whole stack of promotional activities. We highly appreciate their deep expertise in NFT marketing – it would take us months to find working solutions that they provided in a matter of a few days.

V. Neste
V. Neste
Marketing Manager at OG.Art

990 NFTs

Sold out on Rarible and OpenSea in 2 days.

6 figure

Funds raised at the sale of NFTs. So far, the total volume of the LIOM collection on OpenSea and Rarible is 100+ ETH.

What’s next?

OG.art will continue testing Instagram and Facebook for community growth and considers trying new channels for promotion.

Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger

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Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger