The case of Raison.ai that reached x5 ROMI and saved 7 months of product development

Crypto & Web 3.0
Growth Stage
Marketing Strategy
Growth Hacking
Client
FinTech
Europe
Tallinn, Estonia
11-50 employees

Raison.ai is a venture investment project that provides access to top-tier deals in the tech industry for everyone from €1. The project faced the challenge of lacking targeting mechanics and failed to make sales with the right audience. We increased the conversion from visitor to buyer, improved the outcomes of their marketing efforts and decreased attraction costs.

Project focus
Audience segmentation
7
Business strategy
9
Messaging & branding
9
Customer development
6
Product positioning
9
Support and analytics
5
Conversion optimization
8

Brief

Raison.ai needed to fix product positioning and reach its target audience more efficiently, which included:

Solution

860

Total weekly hours

Team of 4

Project manager, product manager and marketing experts

18

Sprints delivered

To succeed during market uncertainty, Raison focused on providing reliable and comprehensive crypto-related products. This approach was achieved by identifying the unique selling point of their product and making it accessible and affordable for a wide range of customers, which helped potential buyers to see the value and potential profit in the product, which was a crucial factor for the success in a challenging market conditions.

Pavel E.
Product Manager at Teamlex

Despite a positive unit economy, the project struggled to grow and improve metrics. Teamlex helped Raison.ai understand what changes were needed to acquire more customers.

Creatives made for the project

Milestones of the project

Result

We cannot overestimate Teamlex’s contribution to our growth. They helped us view our project from another angle and realize what prevented website visitors from making a purchase. Not only did they develop an efficient development model, but also provided experts to deal with marketing tasks. I really appreciate their responsibility and aspiration to improve our business.

Andrew B.
Andrew B.
CEO & Founder at Raison.ai

7

Months of development saved with correct hypothesis testing

X5

ROMI thanks to the right product positioning and new promo channes

What’s next?

Teamlex will continue helping Raison.ai with its marketing activities and testing ad campaigns for the target audience.

Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger

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Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger