The case study of Sportexclub: When right positioning becomes a game-changer

Crypto & Web 3.0
Growth Stage
Auto Funnels
Retargeting
Social Ads
Client
Crypto
Europe/USA
Europe
11-50 employees

Sportexclub offers innovative solutions for the sports industry: it allows sports clubs to monetize their fan base. The service includes a mobile application, CRM, NFTs and fan tokens, an auction site and an online store. The company asked us to make its services more comprehensive and attractive for potential customers – Teamlex deeply restructured their positioning and business strategy.

Project focus
Customer research
7
Product positioning
10
JTBD
6
Customer development
5
Business strategy
8
Marketing content
7
Support and analytics
4

Brief

Sportexclub came to us for help with major changes to their business, including:

Solution

790

Total weekly hours

Team of 4

Project manager, digital designer, sales consultant and marketing experts

25

Sprints delivered

NFTs and crypto products are not valuable as a standalone solution for businesses in non-related fields. We helped our client show the real benefits for sports clubs: extra funding, possibility to provide VIP services for the biggest fans, media support and x3 community engagement. It was a game-changer – Sportexclub sparked a sharp rise of interest in their solutions.

Sophia V.
Product Manager at Teamlex

In-depth market research revealed that Sportexclub should target small and medium-scale sports clubs. This insight helped us define the target audience and help Sportexclub perform a series of improvements:

Creatives made for the project

Milestones of the project

Result

Teamlex has made a big contribution to our business – they helped us redefine our vision and the entire business. We were able to grow remarkably fast while maintaining a solid return. Their experts communicated well and walked us through all the steps of marketing processes. Weekly reports made our collaboration efficient and transparent, which I am particularly grateful for. Their dedicated team keeps excelling my expectations: they continually come to us with recommendations and strategies that can be implemented for further growth. Perfect!

Ignacio G.
Ignacio G.
Product Marketing Manager

X2

Increase in client base

6

Months of work booked for Sportexclub

X10

Faster deployment with better business model & strategy

What’s next?

Teamlex will assist Sportexclub with expansion of their Sales and Business development departments, support and consult them through the process of company growth.

Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger

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Let’s develop a strategy for you

A 30-minute strategy session with a marketing expert will help you stay in sync with your business goals and objectives. During our free consultation you will receive an express analysis of the project, answers to your questions, and a plan of action for the future.

Only 5 free consultations available this week
or
Discover how we can help you succeed with an intro call and strategic session. Schedule now.
or get in touch via messanger