How TripleTen, a large EdTech company, entered the US market x5 times faster.

EdTech

All

-30% decrease

in CPQL

Results delivered

Client

EdTech

CEE

USA

18,000+ employees

TripleTen is an enterprise-grade company offering a comprehensive range of web-based services and online courses, which have seen significant success in the CEE region. Teamlex played a key role in helping TripleTen scale its operations into new markets, particularly in the USA.

Project focus

Product management

Creatives

Hypothesis testing

Marketing

Automated funnels

Business development

Scaling

Product management

Creatives

Hypothesis testing

Marketing

Automated funnels

Business development

Scaling

Brief

The client approached us with the following goals:

High ad costs and ineffective targeting while scaling in the US market

Need for a quick and efficient process for hypothesis testing

Requirement to attract more leads, engage them, and convert them into sales

Need for full-cycle ad campaign management and media planning

Solution

80

Hours saved per week

8:1

Marketing ROI

$70,000

Cost saved

Working with TripleTen was an exciting challenge. We were tasked with rapidly scaling their operations in the US, and our strategic approach and execution made a significant impact. By building a robust automated funnel and optimizing ad campaigns, we not only accelerated their market entry but also enhanced lead qualification and overall efficiency. Seeing TripleTen’s impressive growth and success reaffirms the value of our partnership.

Juli M.

Marketing Manager, Teamlex

Here’s how Teamlex built an automated funnel for lead qualification for TripleTen:

Decomposed the existing funnel to identify bottlenecks and areas for improvement.

Analyzed lead acquisition costs to ensure efficient budget allocation and maximize ROI.

Created personalized messages to enhance engagement and resonate with potential leads.

Tested various warm-up mechanics and lead magnets to determine the most effective strategies.

Implemented advanced segmentation to tailor messaging and offers based on lead behavior and demographics.

Developed automated email sequences to nurture leads through the funnel with timely and relevant content.

Integrated CRM systems to streamline lead tracking and ensure seamless communication across teams.

Creatives made for the project

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Project milestones

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And more, and more, and more

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Result

Hypothesis testing felt like stumbling through a dense forest—the further we went, the more lost we felt. Teamlex helped us find the path to efficient and rapid research, providing unparalleled expertise in campaign management. I always feel well-informed about what’s happening with the account, and any feedback I have is addressed swiftly. My only regret about our collaboration is that I didn’t start it sooner!

Alex K.

Product Manager, TripleTen

30%

Decrease in CPQL

>75%

Qualifying job applications

What’s next?

Teamlex is focused on enhancing funnel efficiency while consistently increasing traffic volume. We are evaluating the best-performing funnel to boost metrics further. The most effective strategies will be applied to other funnels as well.

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