How we drove remarkable growth for a sophisticated tech service.

SaaS

All

monthly revenue growth

Results delivered

Client

Cybersecurity

Dubai, United Arab Emirates

Europe/USA

11-50 employees

Enface is a platform specializing in computer vision, face recognition, and neural network solutions for developers. They engaged us to develop a product strategy and increase sales volume. We implemented comprehensive positioning improvements to achieve these goals.

Project focus

UX research

CJM

JTBD

Customer development

Product Positioning

Roadmap Building

Support and Analytics

UX research

CJM

JTBD

Customer development

Product Positioning

Roadmap Building

Support and Analytics

Brief

The client approached us with the following goals:

Craft a compelling product strategy to showcase the benefits of facial recognition software better

Refine the website and positioning to present their high-tech solutions more effectively

Improve both the volume and quality of traffic to boost engagement and sales

Solution

70

Hours saved per week

2:1

Marketing ROI

50%

Cost saved

After interviewing 31 respondents, Teamlex discovered that developers and companies didn’t understand how facial recognition could benefit their business. The technology was perceived as too expensive and complex. This insight guided our approach: we revamped Enface’s website with illustrative use cases and demonstrated how the software could be applied across various industries.

Catherine Z.

R&D Specialist, Teamlex

Despite Enface’s advanced face recognition technology, the brand lacked awareness and trust. Here’s how we addressed these challenges: Here’s how we addressed these challenges:

Conducted extensive market research to identify key trends and pain points in the face recognition industry.

Interviewed over 50 potential customers to understand their needs and how our technology could meet them.

Developed a new website with targeted landing pages for different industries, showcasing benefits, and use cases.

Launched a company blog to highlight our expertise in face recognition technology.

Introduced a product demo version to allow potential customers to experience it before committing.

Promoted the technology rather than focusing solely on the product.

Implemented native retargeting campaigns through third-party media publications to reach potential customers across various industries.

Creatives made for the project

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Project milestones

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And more, and more, and more

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Result

What stood out about Teamlex was their fast response time and attention to detail. They took our feedback seriously and acted on it promptly. Weekly calls kept us informed about the initiatives, and their guidance through each step of the website improvement was invaluable. Their expertise has been crucial, and we look forward to continuing our collaboration.

Tim E.

CEO & Founder, Enface

4x

Monthly revenue growth

+2.5 min

Average website session duration

What’s next?

Teamlex developed a 1-year marketing plan for Enface, including a revamped branding strategy (tone of voice, mission, values) and a redesigned website to enhance user flow. We also segmented the target audience using the ABCDX approach, which will increase the effectiveness of Enface’s future marketing campaigns.

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