Introducing the talent
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Hi, I'm Ian S.
Ian S. brings 15 years of expertise in PPC advertising, having shifted from a prominent role at a top Los Angeles marketing firm to offer focused, personalized services as an independent consultant. With a specialization in Google Ads, Bing Ads, and social media platforms, Ian excels in designing and fine-tuning sophisticated ad campaigns across various sectors. His hands-on methodology and dedication to achieving client success drive impressive ROI and efficient campaign management.
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Strengths
Experience
Mid-Level (3-5)
Expertise
Performance Analytics
Audience Targeting
Ad Campaign Management
Paid Social Ads
Languages
English C3
Geo
United States
Recent wins at Looker
Achieved a significant boost in lead quality and client acquisition through expert management and optimization of Google Ads campaigns.
22%
CPQL Decrease
20%
Sales department offload
83%
Qualifying job applications
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Overall 82%
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Overall 79%
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Overall 62%
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Overall 64%
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Overall 66%
Professional experience
Ads Expert at Looker
2020-2025
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
- Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
Ads Expert at Adobe
2019-2020
- Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
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