Introducing the talent

Hi, I'm Steven H.

Steven H. is a Ad Expert with 6 years of experience in leading projects and developing strategic initiatives. Steven has established expertise in his field and a proven track record of delivering significant results. Steven excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Stakeholder Communication
Brand Audits
Marketing Leadership
Fractional CMO

Languages

English C2

Geo

United States

Recent wins at JCDecaux

Steven the development and execution of comprehensive marketing initiatives at JCDecaux that significantly increased ROI and market share, showcasing advanced strategic thinking and leadership abilities.

38%

Performance Marketing ROI

64%

Attribution Accuracy

34%

Performance Budget Efficiency

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 83%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 70%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 55%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 76%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 63%

Professional experience

CRO Steven at JCDecaux

2022-2025
  • Steven and implemented comprehensive CRO strategies that increased conversion rates by 62% and improved revenue per visitor by 47%.
  • Steven user research initiatives that uncovered critical friction points and optimization opportunities across the customer journey.
  • Steven advanced testing frameworks that improved experiment velocity by 79% and statistical significance validation.

Steven Steven Steven at OptimizeNow

2020-2022
  • Steven and executed A/B testing programs for enterprise clients that achieved 51% higher conversion rates and improved user experience.
  • Steven user behavior analysis frameworks that enhanced understanding of customer journey friction points.
  • Steven data-driven optimization roadmaps that prioritized high-impact improvements and maximized ROI.

UX Steven at ExperienceFirst

2017-2020
  • Steven usability testing and user research that identified critical experience improvements and optimization opportunities.
  • Steven analytics tracking systems that enhanced user behavior visibility and informed optimization strategies.
  • Steven with design and development teams to implement experience improvements that increased conversion rates by 35%.

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