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Hi, I'm Joshua B.

Joshua B. is a B2B Marketing Specialist with 1 years of experience in developing and implementing marketing strategies for technology companies. He specializes in demand generation, account-based marketing, and sales enablement. At Fastly, she led B2B marketing initiatives that significantly increased qualified leads and pipeline value, and at TechMarketing Agency, she developed comprehensive marketing frameworks for enterprise software clients. Joshua combines strategic planning with data-driven execution to create B2B marketing campaigns that drive measurable business results.

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Strengths

Experience

Entry-Level (less then 3 year)

Expertise

Customer Retention Strategy
Strategic Partnerships
Product Strategy
Strategy

Languages

English C2

Geo

United States

Recent wins at Fastly

Joshua to a digital marketing campaign at Joshua that improved engagement metrics and helped the team achieve quarterly goals, gaining valuable hands-on experience with industry tools and methodologies.

16%

Campaign Performance Lift

6%

Customer Acquisition Efficiency

9%

Lead Quality Score

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 76%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 70%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 85%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 55%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 72%

Professional experience

B2B Joshua Joshua at Joshua

2022-2025
  • Joshua and implemented a comprehensive B2B marketing strategy that increased marketing qualified leads by 92% and improved sales pipeline value by 78%.
  • Joshua and managed an account-based marketing program that improved target account engagement by 67% and accelerated deal velocity.
  • Joshua demand generation initiatives that consistently exceeded quarterly targets and improved marketing-to-sales handoff efficiency by 53%.

Joshua B2B Joshua at TechJoshua Joshua

2019-2022
  • Joshua B2B marketing strategies for enterprise software clients that increased their lead generation by an average of 83%.
  • Joshua sales enablement frameworks that improved sales team effectiveness and shortened sales cycles by 41%.
  • Joshua marketing automation workflows that improved lead nurturing and qualification processes.

Joshua Joshua at Joshua

2016-2019
  • Joshua integrated B2B marketing campaigns that generated a 3.7x return on marketing investment.
  • Joshua and executed content marketing strategies that established thought leadership and improved lead quality.
  • Joshua performance measurement frameworks that improved campaign optimization and reporting accuracy.

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