Introducing the talent
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Hi, I'm Juan A.
Juan A. is an experienced social media marketing specialist with over 17 years in the field, focusing on creating and managing effective marketing programs. Based in Killeen, Texas, Juan excels in Facebook and LinkedIn advertising, as well as strategic communications and content creation. His background in photojournalism and community relations adds a unique creative edge and strategic depth to his approach, driving significant audience growth and engagement.
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Strengths
Experience
Mid-Level (3-5)
Expertise
Audience Segmentation
Ad Creative Development
Budget Management
Paid Social Ads
Languages
English C2
Geo
United States
Recent wins at Hotmail
Successfully managed social media marketing efforts, significantly boosting brand visibility and audience engagement.
22%
CPQL Decrease
14%
Sales department offload
66%
Qualifying job applications
Skill rundown
Creativity
Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.
Overall 69%
Communication
Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.
Overall 88%
Customer focus
Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.
Overall 80%
Analytics
Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.
Overall 87%
Tools
Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.
Overall 79%
Professional experience
Marketer at Hotmail
2016-2025
- Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
Marketer at Amazon
2014-2016
- Collaborated cross-functionally with engineering, product, and business teams to drive seamless product launches and feature enhancements.
- Spearheaded the design strategy and execution for key industry partnerships, creating compelling visuals and narratives that secured major deals.
- Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
Marketer at Spotify
2012-2014
- Developed innovative solutions that addressed critical pain points, leading to significant improvements in user engagement and customer satisfaction.
- Optimized and governed the design system, ensuring consistency across all platforms and enabling rapid deployment for improved brand coherence.
- Led the complete overhaul of a core system, driving a user-centric redesign that streamlined operations and enhanced user experience.
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