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Hi, I'm Martha Ximena N.

Martha Ximena N. is a Strategist with 6 years of experience in leading projects and developing strategic initiatives. Martha has established expertise in her field and a proven track record of delivering significant results. Martha excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Marketing Leadership
Strategic Planning
Brand Development
Fractional CMO

Languages

English C1

Geo

United States

Recent wins at Sprinklr

Martha the development and execution of comprehensive marketing initiatives at Martha that significantly increased ROI and market share, showcasing advanced strategic thinking and leadership abilities.

33%

CPC Reduction

45%

Ad Relevance Score

35%

Quality Score Increase

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 53%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 75%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 65%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 71%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 85%

Professional experience

Martha Martha Martha at Martha

2022-2025
  • Martha Martha Martha campaigns with budgets exceeding $600K annually, achieving 48% higher ROAS than industry benchmarks.
  • Martha advanced audience targeting strategies that reduced customer acquisition costs by 37% while increasing conversion volume by 45%.
  • Martha comprehensive testing frameworks that improved ad creative performance and campaign optimization.

Martha Martha Martha Martha at MarthaMartha Martha

2020-2022
  • Martha and optimized Martha Martha campaigns for clients across various industries, achieving 52% higher engagement and 43% lower cost per result.
  • Martha advanced campaign structures and bidding strategies that improved advertising efficiency and performance.
  • Martha comprehensive reporting dashboards that enhanced performance visibility and strategic decision-making.

Martha Martha Martha at MarthaEdge Martha

2018-2020
  • Martha social media advertising campaigns that achieved 38% higher click-through rates than industry benchmarks.
  • Martha audience research and competitive analysis that improved campaign targeting and performance.
  • Martha with creative teams to develop compelling ad content that increased conversion rates by 32%.

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Marketing Leadership
Strategic Planning
Brand Development
Fractional CMO
Senior-Level (5-7)
HealthTech
Fractional CMO
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Ad Campaign Management
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