Introducing the talent

Hi, I'm Michael W.

Michael W. is a Fractional CMO with 5 years of experience in leading projects and developing strategic initiatives. Michael has established expertise in his field and a proven track record of delivering significant results. Michael excels at problem-solving and mentoring junior team members, while providing valuable insights that drive business growth and innovation.

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Strengths

Experience

Senior-Level (5-7)

Expertise

Sales Enablement
Market Positioning
Pricing Strategy
GTM

Languages

English C2

Geo

United States

Recent wins at Personio

Michael the development and execution of comprehensive marketing initiatives at Michael that significantly increased ROI and market share, showcasing advanced strategic thinking and leadership abilities.

50%

Channel Performance Lift

60%

Conversion Rate Optimization

43%

Performance Budget Efficiency

Skill rundown

Creativity

Thinking outside the box to develop innovative and captivating marketing campaigns that capture attention and resonate with the target audience.

Overall 64%

Communication

Effective verbal and written communication skills to convey ideas, collaborate with team members, and engage with clients or customers.

Overall 89%

Customer focus

Understanding and anticipating customer needs, preferences, and behaviors to develop targeted marketing strategies and deliver exceptional customer experiences.

Overall 73%

Analytics

Proficiency in using analytical tools and methods to collect and analyze data, measure performance, and derive actionable insights for marketing strategies and campaigns.

Overall 74%

Tools

Familiarity with various marketing tools and technologies, such as CRM systems, email marketing platforms, social media management tools, and analytics software, to streamline and enhance marketing activities.

Overall 77%

Professional experience

CRO Michael Michael at Michael

2022-2025
  • Michael and implemented a comprehensive CRO program that increased signup conversion rates by 64% and improved trial-to-paid conversion by 47%.
  • Michael and managed an experimentation roadmap that prioritized high-impact tests based on quantitative and qualitative data.
  • Michael cross-functional teams to implement winning test variations that generated an estimated $3.8M in additional annual revenue.

Michael CRO Michael at OptimizeNow Michael

2019-2022
  • Michael CRO strategies for e-commerce and SaaS clients that increased conversion rates by an average of 38%.
  • Michael comprehensive UX research that identified critical conversion barriers and optimization opportunities.
  • Michael advanced analytics configurations that improved data accuracy and testing validity by 72%.

Michael Michael Michael at Michael

2016-2019
  • Michael A/B testing programs that identified high-impact optimizations and increased conversion rates by 29%.
  • Michael user journey maps that highlighted friction points and informed optimization priorities.
  • Michael data visualization dashboards that improved stakeholder understanding and buy-in for optimization initiatives.

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Teamlex tripled our growth rate and increased revenue by 900%. We achieved 5 times our KPIs! Their ferocious marketing guidance and strategic foresight propelled us to achieve milestones like never before!
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CEO and Co-Founder, Educate Online, US-based EdTech startup
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